FRIDA 2016 Annual Report

2017 View Website

In the fall of 2017, Sloop Creative worked with regular client FRIDA | The Young Feminist Fund on their, and our, first digital annual report. Designed as a static microsite in six chapters, the report features loads of images, animated charts, and, as with all the work we’ve done for FRIDA, bold patterns and colors.

Screenshot of “Powerful Patterns: FRIDA 2016 Annual Report”

The site was coded in HTML, Markdown, Liquid, Sass, YAML, and jQuery, and compiled with Jekyll. It was a true test of my skills as a frontend developer. Often, Moeko would share a design idea, asking, “Can you code this?,” and I would reply, “I don’t know. Let’s find out!” I utilized flexbox extensively to build responsive, interactive modules like expanding accordions and sliders without any JavaScript. I learned a number of new properties and techniques in CSS, including layering and blending background images with background-blend-mode. I also developed a technique with Sass to dynamically generate a three-color visual theme, which could be modified for each chapter with just a few variables. Stay tuned for a blog post about that. I wrote about this in detail in this blog post.

Screenshot of “Powerful Patterns: FRIDA 2016 Annual Report”

Screenshot of “Powerful Patterns: FRIDA 2016 Annual Report”

One other real source of learning on this project was using Jekyll to generate visualizations from YAML data. The report contained a lot of metrics about FRIDA’s finances and programming. I wanted to keep this data separate for sustainability and accessibility, and Liquid proved perfect for templating Javascript to generate bar and pie charts. So, data could be simply stored like this —

- id: chart_1
  type: bar
  high: 12
  data:
  - label: Latin America & Caribbean
    number: 10
  - label: Asia & the Pacific
    number: 11
  - label: Central Europe, Caucasus, Central Asia
    number: 8
  - label: Middle East & North Africa
    number: 8
  - label: Sub-Saharan Africa
    number: 11

— and outputted as an animated, themed chart.

Screenshot of “Powerful Patterns: FRIDA 2016 Annual Report”

We used Chartist.js, but this technique could work equally well with D3 or Chart.js.

Overall, this project put Jekyll and Sass through the ringer, and I was more than impressed with their performance.